Senior citizen economy or Silver Economy represents a great economic opportunity for south-west Europe, which will have the oldest population on the continent by the year 2050. In this context, the ICT4SILVER project proposes to research the needs of the elderly in different fields (especially of those living in rural areas) and to place this knowledge at the service of 30 SMEs in five different regions. This will allow the creation and marketing of products and services based on the new information and communication technologies that will be adapted to the needs of this sector of the population.